Fused & Reused is a brand that promotes sustainable living as the entire product range is made by fusing old plastic shopping bags together. Once fused together, the plastic bags are transformed into coin purses, pencil cases and laptop cases. My personal role in the business as the Promotions Manager consisted of developing a brand identity for Fused & Reused. This included logo design, staff uniforms and a teepee themed market day stall. I also played a huge role in the production of our products as I was responsible for hand crafting the laptop cases.